Report: the live streaming e-commerce market in China saw more than $61B in transactions in 2019 and is expected to double this year due to the pandemic (Xinmei Shen/Abacus)

Xinmei Shen / Abacus:
Report: the live streaming e-commerce market in China saw more than $61B in transactions in 2019 and is expected to double this year due to the pandemic  —  Buyers like the experience of seeing the products in live-streamed video, but they also worry about false marketing and scams