Inside TikTok’s strategy to get a foothold in Africa: signing up Instagram and YouTube creators, hiring staff in Kenya, Nigeria, and South Africa, and more (Alexandria Williams/Quartz)

Alexandria Williams / Quartz:
Inside TikTok’s strategy to get a foothold in Africa: signing up Instagram and YouTube creators, hiring staff in Kenya, Nigeria, and South Africa, and more  —  Early this year, the short video app TikTok joined Nairobi Garage, a leading coworking space in Nairobi’s Kilimani district.